CJ COFFAROBRAND & GROWTH LEADERSHIP

Brand. Growth. The people behind both.

Build the brand.
Connect the growth.
Lead the work.

I’m CJ Coffaro. I turn consumer-business ambition into clearer positioning, connected channels and teams that can execute.

Explore the case studies
16+years in consumer growth
~$150Mannual Lifepro omnichannel scale, with my brand & growth leadership
20+team across seven brands at my departure

Selected stories / 01–04

Four different problems.
Four focused case studies.

Lifepro’s current Waver Plus brand image: a woman using its app beside a vibration plateBrand today / Current brand context
01 / Brand transformation

Lifepro: from product
to lifestyle.

Reposition the brand around the life the product fits into.

Both · Hands-on + leadership
Lifepro / Approx. annual DTC revenue$10M → $60M

Over five years · Omnichannel strategy + MMM

02 / Commercial ownership & measurement

One brand.
Growth across channels.

Connect commercial decisions and measure the effect beyond the click.

Both · Hands-on + leadership
Chai Vision / At my departure20+ team / 7 brands
BrandGrowthOperations
03 / Team design & succession

Build the team.
Not a dependency.

Create clear ownership, develop operators and design for continuity.

Strategic leadership & oversight
Petcove’s cat-focused homepage proposition
04 / Audience-led repositioning

Less “for every pet.”
More unmistakably cat.

Follow the strongest products and audience into a sharper identity.

Strategic leadership & oversight

More work / A wider brand range

Different categories.
Same care in the decisions.

More brands, disciplines and decisions. Open a mini case for context or enlarge the original work.

Both

D’IYANU

Campaign planning, copy & creative review

Read the mini case
The decision
Connect seasonal launches, audience intent and the destination page.
My contribution
I led campaign planning and display strategy, wrote seasonal copy and gave hands-on feedback on logo clarity, color, offer contrast and placement sizes.
The work
Original display creative from a seven-format programmatic suite.

Original work / Open full image ↗

Hands-on execution

NomNomNow

Paid-media strategy & landing-page direction

Read the mini case
The decision
Carry one fresh-pet-food story from paid social into the subscription landing page.
My contribution
I worked hands-on on paid-social messaging and the landing-page journey, connecting trial and subscription offers to the customer’s next step.
The work
Original social creative and a landing-page preview, with offer, ingredients and purchase prompts continuing from feed to page.

Original work / Open full image ↗

Strategic leadership

DoorDash / Modern Market

Merchant strategy & campaign concepts

Read the mini case
The decision
Make a merchant promotion clear from discovery through the inbox and social feed.
My contribution
I led SMB merchant strategy, creative approvals and campaign coordination, with merchant and team execution.
The work
A homepage campaign concept for the summer 2022 free-delivery offer, developed alongside email, feed and Story-format concepts.
Both

U.S. Elite

Merchandising, campaigns & editorial copy

Read the mini case
The decision
Give a technical assortment a reason to be chosen through editorial merchandising and inventory-aware promotions.
My contribution
I led ecommerce and campaign direction, and wrote and edited Benchmade Brand of the Month copy. The Salomon clearance brief connected inventory, naming, banners and channel formats.
The work shown
Historical Arc’teryx promotional creative. My authored Benchmade copy was a separate part of the broader ecommerce work.
Strategic leadership

Visa × M&T Bank

Sponsorship activation / Environment concept

Read the mini case
The decision
Connect sponsorship partners and a branded customer experience.
My contribution
I coordinated national-account and sponsorship stakeholders across integrated marketing and event programs.
The work shown
An original two-view booth visualization for the NFL Draft activation. This is an environment concept, not an event photograph.
Strategic leadership

First Republic

Tech/startup programs & client experiences

Read the mini case
The decision
Build a coherent tech/startup banking program, not a collection of disconnected events.
My contribution
I led programs across content, webinars, conferences and client experiences.
The work shown
Original event photography showing guests and branded activity stations. Additional portfolio originals show live musicians and the Bourbon & Blues invitation.
Live entertainment / Event portfolio
Original invitation / 2015
Clear Strategy

CJ Coffaro / Brand & growth leadership

Strategy is only useful
when the work moves.

For full-time leadership roles, work with me as CJ Coffaro. For fractional brand and growth engagements, explore Clear Strategy.

Explore Clear Strategy